JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

期刊基本信息

期刊名称：JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

期刊ISSN：0092-0703

期刊数据表：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE英文简介：

The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.Manuscripts submitted for publication consideration in JAMS are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing. In order for a manuscript to be published in JAMS it must, at the minimum, meet the following criteria: Focus on a substantive issue in the domain of marketing Offer fundamentally new insights that advance the field Be literature-based and scholarly Demonstrate conceptual rigor Provide evidence of methodological rigor, if an empirical pieceJAMS is committed to providing authors with: Timely and constructive reviews Specific and extensive directions (when necessary) for revising a manuscript A decision to either accept or reject a manuscript as early as possible in the review processThe JAMS Editorial Office makes a concerted effort to ensure manuscript turnaround in fewer than 40 days. However, because JAMS is committed to ensuring that reviews are fair, informed, objective, and constructive, there may be occasional instances in which the turnaround time is longer.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE中文简介：

《市场科学院学报》（JAMS）致力于市场营销的研究和改进，通过在实质性的市场营销领域发表基于研究的文章，成为学术研究和实践之间的重要联系。在JAMS中提交供出版考虑的手稿是根据其对提高科学和/或营销实践的潜在贡献来判断的。为了让手稿在JAMS中出版，它必须至少满足以下标准：关注营销领域的实质性问题提供推动该领域发展的全新见解以文学和学术为基础展示概念严谨性提供方法严谨性的证据JAMS致力于为作者提供：及时和建设性的审查修订手稿的具体和广泛的指示（必要时）在审查过程中尽早接受或拒绝手稿的决定。JAMS编辑部齐心协力，确保在不到40天的时间内完成稿件的周转。但是，由于JAMS致力于确保审查的公正性、知情性、客观性和建设性，因此有时会出现周转时间较长的情况。

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