JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

期刊基本信息

期刊名称：JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

期刊ISSN：0885-8624

期刊数据表：

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING英文简介：

The Journal of Business & Industrial Marketing (JBIM) publishes research on new ideas concerning business-to-business marketing, that is, how one company or organization markets its goods/services/ideas to another company or organization. It is a valuable source for academics, directors and executives of marketing, providing them with new, fresh insights which are applicable within real life settings. JBIM's emphasis on insistence of proof is one of the cornerstones of its success and its reputation. Contributors to the journal must not only present new theories or ideas, but also back them up with research. In the process, many myths are exploded, philosophies reinvented and the scene set for topical debate on critical issues in B2B marketing. The B2B landscape evolves and so does the research that explores the emerging features and properties of B2B markets. From 2019 the journal hosts the IMP Forum that invites research advancing the boundaries of B2B marketing. Prior research has evidenced that interactivity and interdependences characterize interorganizational business relationships. The Forum aims to bring out research that explores interactivity and interdependences in business relationships and their implications for marketing management, business development and for society at large.

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING中文简介：

《商业与工业营销杂志》（JBIM）发表了有关企业对企业营销的新观点研究，即一个公司或组织如何向另一个公司或组织推销其商品/服务/想法。它是学术界、营销主管和行政人员的宝贵资源，为他们提供了新的、新鲜的见解，适用于现实生活环境。JBIM强调坚持证据是其成功和声誉的基石之一。该杂志的撰稿人不仅必须提出新的理论或观点，还必须用研究来支持它们。在这一过程中，许多神话被打破，哲学被重塑，并为B2B营销中关键问题的专题辩论铺平了舞台。B2B格局的演变，以及探索B2B市场新兴特征和特性的研究。从2019年起，杂志主办了IMP论坛，邀请研究推进B2B营销的边界。先前的研究已经证明，互动性和相互依赖性是组织间业务关系的特征。该论坛旨在开展研究，探讨业务关系中的互动性和相互依赖性及其对市场营销管理、业务发展和整个社会的影响。

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