INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

期刊基本信息

期刊名称：INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

期刊ISSN：0167-8116

期刊数据表：

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING英文简介：

The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM's targeted audience are marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals.IJRM is a broad journal that aims to be at the forefront of the field. Hence, it welcomes contributions in various aspects of marketing. The editors, while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or pathbreaking. Replications and very minor improvements of methods or theories will generally not be publishable in IJRM. All submissions must be interesting, relevant to marketing, sufficiently rigorous both conceptually and methodologically, and written in clear, concise and logical manner. For non-native English speakers, the use of a copy-editor is strongly encouraged.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING中文简介：

《国际市场营销研究杂志》是一本国际性、双盲、同行评审的市场营销学者和从业者杂志。ijrm以全球营销奖学金的伟大传统为基础，旨在通过提供高质量的传播新营销知识和方法的媒介，为营销研究领域做出重大贡献。ijrm的目标受众包括营销学者、从业者（如营销研究和咨询专家）以及其他感兴趣的团体和个人。ijrm是一本广泛的杂志，旨在成为该领域的前沿。因此，它欢迎在营销的各个方面作出贡献。编辑们在接受来自不同学科方法的广泛学术贡献的同时，特别鼓励那些新颖、有远见或具有开创性的研究。复制和对方法或理论的微小改进通常不会在ijrm中发布。所有提交文件必须有趣，与营销相关，在概念和方法上都足够严格，并以清晰、简洁和逻辑的方式书写。对于非英语母语者，强烈建议使用副本编辑器。

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