JOURNAL OF INTERACTIVE MARKETING

期刊基本信息

期刊名称：JOURNAL OF INTERACTIVE MARKETING

期刊ISSN：1094-9968

期刊数据表：

JOURNAL OF INTERACTIVE MARKETING英文简介：

The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. We strive to publish leading-edge, high-quality and original research that presents results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type. Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in interactive marketing.

JOURNAL OF INTERACTIVE MARKETING中文简介：

《互动营销杂志》旨在确定与快速扩大的互动营销领域相关的问题和框架理念，其中包括与个人客户的分析、目标定位和服务相关的在线和离线主题。我们致力于出版前沿、高质量和原创的研究成果、方法论、理论、概念、模型和应用于互动营销的任何方面。该杂志没有优先或不允许的方法，但开放的概念严谨的任何类型的方法。手稿应解决当前或新出现的管理问题，并有可能影响互动营销的实践和理论。

JOURNAL OF INTERACTIVE MARKETING在线问答：