SOCIAL RESEARCH

期刊基本信息

期刊名称：SOCIAL RESEARCH

期刊ISSN：0037-783X

期刊数据表：

SOCIAL RESEARCH英文简介：

Social research is a research conducted by social scientists following a systematic plan. Social research methodologies can be classified as quantitative and qualitative.[1] Quantitative designs approach social phenomena through quantifiable evidence, and often rely on statistical analysis of many cases (or across intentionally designed treatments in an experiment) to create valid and reliable general claims. Related to quantity. Qualitative designs emphasize understanding of social phenomena through direct observation, communication with participants, or analysis of texts, and may stress contextual subjective accuracy over generality. Related to quality.While methods may be classified as quantitative or qualitative, most methods contain elements of both. For example, qualitative data analysis often involves a fairly structured approach to coding the raw data into systematic information, and quantifying intercoder reliability.[2] Thus, there is often a more complex relationship between "qualitative" and "quantitative" approaches than would be suggested by drawing a simple distinction between them.Social scientists employ a range of methods in order to analyse a vast breadth of social phenomena: from census survey data derived from millions of individuals, to the in-depth analysis of a single agent's social experiences; from monitoring what is happening on contemporary streets, to the investigation of ancient historical documents. Methods rooted in classical sociology and statistics have formed the basis for research in other disciplines, such as political science, media studies, program evaluation and market research.

SOCIAL RESEARCH中文简介：

社会研究是社会科学家按照系统计划进行的研究。社会研究方法论可以分为定量和定性两类。定量设计通过可量化的证据来处理社会现象，并且经常依赖于对许多案例的统计分析（或在实验中经过有意设计的处理），以创建有效和可靠的一般性声明。与数量有关。定性设计强调通过直接观察、与参与者交流或对文本的分析来理解社会现象，并可能强调上下文的主观准确性而非一般性。与质量有关。虽然方法可以分为定量方法和定性方法，但大多数方法都包含这两种方法的元素。例如，定性数据分析通常涉及一种相当结构化的方法，将原始数据编码为系统信息，并量化代码间的可靠性。【2】因此，“定性”和“定量”方法之间的关系往往比简单区分它们所建议的关系更为复杂。社会科学家采用一系列方法来分析广泛的社会现象：从数百万人的人口普查数据，到深入分析一个机构的社会经验；从监测当代街道上发生的事情，到调查古代历史文献。以古典社会学和统计学为基础的研究方法已成为政治学、传媒学、项目评价和市场研究等学科研究的基础。

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